Marketing Analysis of Vegetables: The Case of Carrot and Cucumber Marketing in Enugu State, Nigeria

Agricultural marketing plays a vital role in economic development and livelihood of people developing countries. Marketing agricultural products which provide income to most farmers marketers Nigeria has been characterised with lot deficiencies have constrained sustainable growth. This study, therefore, analysed carrot cucumber including constraints their effective Enugu State, Nigeria. Data collected, primarily, were using descriptive statistics, margin Likert type rating technique. The result shows that vegetable was dominated by females (65%) who still economically active age did not belong cooperative society. Half them perform retail function, 30% both wholesale functions while 20% function. Vegetable contributed marketers‘ providing N25,667.7 (USD 66.93) per month on average. margins 26.30% 20.18% for carrot, respectively. high cost shop rent, transportation cost, low capital, price fluctuation, poor credit facilities supply vegetables due seasonal variation the major faced marketers. marketers, need support affordable building modern market stalls government. would give conducive hygienic environment. Also, should form society where they can pool resources get financial assistance. lead efficient product.